What’s the point of a trade fair presentation?

< Back to blog
Warum eine Messemoderation

When talking with managers in charge of trade fair activities, at first I consistently hear the same three objections:

  1. A presentation may be nice but doesn’t achieve much.
  2. The products require too much explanation.
  3. Presentations are on the level of entertainment or cheap drumbeating.

In fact, it makes more sense to compare trade fair presentations with running a print or TV advertisement. And just as there are poor or ineffective advertisements, trade fair presentations can also be poor or ineffective. But that doesn’t have to be the case. A capable presenter, a well-designed presentation area and a presentation concept that grabs the audience’s attention can achieve all this:

Just as skilfully crafted and placed advertisements can greatly increase demand, a well-designed and capably delivered presentation can contribute greatly to your success at a trade fair. These are all good reasons to ask yourself whether a presentation might be a good idea at your trade fair stand, too.

< Back to blog

Gern berate ich Sie unverbindlich zu den Möglichkeiten der Messe-Moderation
für Ihren Messe-Auftritt:

Dipl.-Kaufmann* Hendrik Fritsch / Berlin

Office: +49 (0) 30 440 439 35

Mobile: +49 (0) 178 165 70 40

Email: mail@tradefair-presenter.com

*Diplom-Kaufmann is a degree which corresponds to the Anglo-American Master´s Degree (with thesis) in Business Administration.