trade fair moderator & leads
Qualitative leads: The result of my work as a trade fair moderator
My trade fair moderation usually attracts an additional 150 to 350 visitors as an audience to your stand per day. I will present you with a simple and tried-and-tested system that ensures that your stand staff also proactively address this audience. In a short training session on the day before the fair, I will show your team a procedure for filtering out qualitative contacts from these visitors and generating targeted leads.
This is supplemented on the first 4 days of the fair by morning 5-minute impulse presentations, which will refresh and motivate your stand staff with photos and videos of myself addressing trade fair visitors in real trade fair settings. This is supplemented by 10-minute debriefings at the end of the trade fair day to evaluate the day and discuss optimisation possibilities.