What’s the point of a trade fair presentation? < Back to blog
When talking with managers in charge of trade fair activities, at first I consistently hear the same three objections:
- A presentation may be nice but doesn’t achieve much.
- The products require too much explanation.
- Presentations are on the level of entertainment or cheap drumbeating.
In fact, it makes more sense to compare trade fair presentations with running a print or TV advertisement. And just as there are poor or ineffective advertisements, trade fair presentations can also be poor or ineffective. But that doesn’t have to be the case. A capable presenter, a well-designed presentation area and a presentation concept that grabs the audience’s attention can achieve all this:
- At least 150 more visitors are drawn to your stand every day of the fair.
- The audience feels that you know and understand their work-related challenges.
- Information on your company and product is communicated in a way that fascinates the audience.
- Visitors to the trade fair learn about a solution that can improve their situation and/or give them an edge on the competition.
- Towards the end of the presentation, the spectators are actively encouraged to talk to your sales people, which generates leads.
- Your stand attracts more attention from competitors, business partners, and new and existing customers at the fair. As a result, your company also expands and enhances its image in the industry.
Just as skilfully crafted and placed advertisements can greatly increase demand, a well-designed and capably delivered presentation can contribute greatly to your success at a trade fair. These are all good reasons to ask yourself whether a presentation might be a good idea at your trade fair stand, too. < Back to blog