Blog for managers in charge of trade fair activities: what makes a successful presentation
In Formula One, not even the best drivers climb the podium if their cars aren’t optimally engineered or if they’re too far from the pole position in the starting grid. And details that may seem unimportant to most people, like the right rubber formulation in the tyres, can make the difference between winning and losing.
Holding presentations at trade fairs isn’t very different. Not even the best presenter can succeed if the presentation area isn’t optimally designed or positioned to facilitate the formation of a large audience. And seemingly unimportant details such as seating, the sound system or the duration of the presentation can also make a crucial difference.
In this blog, I share with you some of the insights I’ve gained during more than eleven years working as a specialised presenter at over 150 trade fairs. I’ve learnt how to craft and deliver presentations that will become one of your most effective ways of generating new leads and new business.
When talking with managers in charge of trade fair activities, at first I consistently hear the same three objections:A presentation may be nice but doesn’t achieve much.The products require too much explanation.Presentations are on the level of entertainment or cheap drumbeating.In fact, it makes more sense to compare trade fair presentations with running a print […]Read more...