In Formula 1, even the best driver cannot achieve success if the car is not optimally designed and is too far away from pole position. And details that seem unimportant to outsiders, such as the right rubber compound for the tyres, also determine success or failure.
It's not much different when it comes to moderating at trade fairs: a successful moderation is not possible even with the best trade fair moderator if the moderation corner is not optimally constructed or positioned with a view to building up larger crowds of spectators. And seemingly unimportant details regarding seating, sound or moderation length also determine success or failure.
In this blog, I provide brief insights into the know-how I have gathered as a specialised trade fair moderator over 15 years and at more than 200 trade and industry fairs: expertise that makes moderation at your trade fair stand one of the most effective measures for generating new contacts and qualitative leads.